The Pricing Game
Sunday, December 31st, 2006You’ve all heard the “price your home right” to sell it fast. Although it’s been said over and over, what does it really mean? With the number of homes on the market right now, it is critical to price your home at most in the median price range to slightly below all comparable properties on the market. Sellers often want to add a little extra cushion to the price for negotiation room. This works when you have a seller’s market. However in a buyer’s market, a buyer will simply look at all the similar houses in their price range. If your home and another similar features are their choices but yours is slightly higher, who do you think the buyer will negotiate with? By doing this, you may be losing potential buyers and money. It is always best to enhance your home’s features. Try to make your home stand out, so that there are reasons for buyers to want to deal with you. One feature that often gets over looked is the location. If you are in a better location than the competition, use it to your advantage. The real estate market is very competitive right now. Pretty soon it will be an olympic event and a contact sport. Remember that to a buyer, this is a financial investment. They are not emotionally connected to your home until you make them.